Expert Tips How To Start A Successful Rent a Car Business

On the other hand, if you are insecure and you want to do this properly, you can always hire a professional.


The plan will eventually help you to cover all of the key aspects affecting the company.

Furthermore, creating an executive summary will also indicate the specific niche of the industry.

With regards to this, you have many options to choose from.

For instance, it could be an enterprise rent a car, budget rent a car, or a national rent a car service.


If you are new in the automotive industry, creating a plan will help you expand your business and the financial highlight.

Another thing affecting customers is mentioning the company’s personnel, operations, sales and marketing as well.


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Even though it might seem easy to create a plan, many of the new business owners find it hard to cope with.

Create a Website

The website is another must when it comes to a business in the new digital era. The internet has an insanely wide range of users.

In order to promote your rent a car business, creating a website that has your company services on available for 24/7 will boost your customers’ number.

Call it a digital customer service if you like but they are finding online all of the services they use, including rent a car business.


A website is a tool allowing you to implement online booking engine.

Providing customers with an ability to see your services and pay for them online is a more convenient way for them.

Additionally, you can set up vehicle availability where they can receive automatic booking confirmations.

Thus, you can save a lot of time and increase in revenue much easily.

Rent a Car Business Insurance

Although you may think insurance does not cost much if compared to fleet costs, it plays a great role in the rent a car business.

The insurance protects your company from unpredicted circumstances.

When it comes to insurance part, you need to consult with an insurance company or a freight broker.

Thus, they will guide you through the policies which are suitable for your company’s niche and financial status.


In addition, there are basic insurance policies that you need to consider for your rent a car business. As an illustration, they are the following:

  • Liability Insurance
  • Collision Damage Waiver
  • Personal Accident Insurance
  • Personal Effects Coverage
  • Commercial Auto Liability
  • General Liability
  • Worker Compensation

When it comes to insurance, it is best to decrease it by offering the customers complying with some of the following regulations:

  • Occupational Safety and Health Administration (OSHA)
  • Safety and Fitness Electronic Records System (SAFER)
  • Federal Motor Carrier Safety Administration (FMCSA)
  • Environmental Protection Agency (EPA)
  • National Highway Traffic Safety Administration (NHTSA)

Determine the Location Of Your Business

Another key consideration is to choose the location of your business. If you plan on starting with medium or a large scale then you need to consider the location is large enough.

This is important in order to get enough space for the fleet of cars where customers get access.

In addition, you can do some research on the best locations and areas to outrank the competition.

On the other hand, you could hire a state agency in order to find the most suitable rent a car business location for you.


If you take your competitors like Hertz or Avis, you can ask yourself what they do to create a wide audience of customers.

However, you need to make sure whether the location of choice is safe and available to travelers and passengers.

To emphasize, you can also go with locations near airports, hotels or train stations. In any case, it is best to secure the place with cameras and alarm systems.

Rent a Car Business Budget

What makes a great role in the rent a car business is the budget. In other words, you need to keep the cars up and running in order to keep your business going.

For example, if one car is out of commission that means your company is prone to lose money.

Every owner needs to be aware of the costs that affect the business. This also includes the car maintenance staff.


Regarding this, in order to save money, you can choose the option which will cost you less, hire a maintenance staff, or make an arrangement with a repair shop.

Note that one of these two options is obligatory because the costs of the maintenance will reduce the labor costs which includes a bigger sum than the repair.

Continually, the budget also involves the oil changes, the tire replacements as well as tune-ups.

What are the Ongoing Costs for a Rent a Car Business?

The ongoing expenses may be of smaller sum but not less considerable. As an illustration, these involve the employees’ salary, insurance, new vehicles, fleet service, parking rent etc.

Another expense that you might not count on is the marketing and website maintenance. Due to the presence of customers in the digital world, you need to be available online.

The employee salary goes from $8 to $12 per hour. A mechanic salary ranges from $35,000 to $70,000.


If you hire a marketing professional, the annual salary would be starting from $30,000 to $65,000.

The insurance budget will be from $500 to $1,000 on a monthly basis. Adding a vehicle in a couple of months is also a must which will cost you from $20,000 to $30,000.


If you calculate the cost of adding new vehicles to your rent a car business, it will be $100,000 on a yearly basis.

Consequently, the monthly fleet service will cost you from $500 to $1,000 or above it. If you include the monthly place rent here, that will be $700 to several thousands of dollars.



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