Automotive Repair Shops: The Best Ways to Attract Businesses to One

As well, the social validation is a key method of bringing new businesses to your automotive repair shop.

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Also keep in mind that by implementing referral programs, you will encourage your clients to speak up about your automotive repair shops.

Starting from telling their family and friends about the great service that your repair shop is offering up to the discounted services and coupons that you are providing them with.

A Car Advice Blog

Having a website for your business is essential in this day and age. In the same manner it is essential to have a blog that will provide your clients with useful advices.

The website of your automotive repair shops should be maintained and updated on a regular basis. It is actually a great challenge that automotive repair shops owners should overcome.

Source: s-i.huffpost.com

In addition, the best way to optimize the real potential of your website is to start a car advice blog- and to regularly post advices on it.

The more interesting content you are posting on your blog, the more your clients will revisit your website and subscribe.

Hence, by this you will provide your clients with opportunities to inform them of special offers, as well as to remind them of the services that their vehicles should go through.

Be Accessible

Accessibility is simply the key to attracting new businesses and clients.

Clients nowadays are looking for automotive repair shops online- so that means that the previously mentioned tip, which is to start a website and blog for your automotive business, is essential and one of the best means to make your automotive repair shops accessible at all times.

Source: s.hdnux.com

On your website you will have to provide plenty of information about your services and products.

In addition, accessibility to clients’ means as well responding promptly and courteously to any inquiries you get. Yet, you will have to remember to never be pushy.

Bundle It

Yes, bundle it.

A bundling repair services that are tailored to maintaining an age car at recommended intervals is more than needed for clients.

Moreover, these bundling repair services should be given at particular intervals.

Source: www.automotiveauthorityva.com

In addition, you can always offer monthly car wash packages to your clients. Actually this trick is becoming quite popular.

Nonetheless, try to leave your clients a bit of budget for auto servicing for the next years.

Offer Free Inspections

Free inspections will definitely attract new clients your way.

In general, there are not a lot of automotive repair shops that are offering safety inspections with a comprehensive report of discrepancies.

Source: aautocare.net

Offering free inspections is not enough- you will have to let the customer be informed what must be fixed and what needs to be repaired or replaced in the following months.

Believe me that this way you will gain respect. Yet, there is one thing that you should never do- and that is selling unnecessary repairs.

Social Media

In the same manner as a website and a blog can boost your customer base, the social media can boost too.

Moreover, the social media presence is essential for automotive repair shops’ success.

In addition, once you make your presence on social media, you will have to be constantly posting at least twice per week.

Source: www.automotive-specialist.com

Hence, the possibilities for posting on social media are limitless. Also social media will help you with the following:

  • Links to your blog;
  • Links to third-party content;
  • Coupons;
  • Special offers;

All in all, social media presence can bring you numerous benefits while at the same time it is relatively inexpensive.

Coupon Advertising

Once you get a social media presence it is recommendable that you start coupon advertising.

In general, coupon advertising can provide numerous benefits for your clients, such as high-exposure options, low-cost, as well as it can remind customers of the excellent service you are providing.

Yet, the first and foremost thing that you will have to do is to get them into the hands of customers.

Source: www.discountbrakeandautorepair.com

In addition you can also offer the following to your customers:

  • Free oil change with purchase of a safety test;
  • A dollar amount off a specific service;
  • Percentage off the cost of an overall bill;
  • Reduced cost tire rotation with the purchase of another service.
  • Half oil change;

Nonetheless, your coupon is placed on the backs of the receipts that customers get at grocery stores.

So, the method of coupon advertising can fit into any automotive repair shops business.

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Customer Loyalty Programs

Customer loyalty programs is what turns new customers into loyal and dedicated ones.

Thereupon, showing appreciation to your customers is essential, especially in businesses such as is the automotive repair shop.

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Loyalty programs often offer delivery of a free oil change, or giving points in which customers can earn a bonus after they spend a certain amount of money in your automotive repair shops.

Hence, as we can see, the loyalty programs that automotive repair shops are offering are often providing customers with incentives- which incentives are bringing customers back to your repair shop, over and over again.

Service Reminders

Clients often times do forget what their cars have the need of- and it is a regular repair.

So, what automotive repair shops can do in order to attract and to retain customers is to provide them with service reminders.

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These service reminders can be in the form of digital stickers, emails, texts, as well as direct social media messages.

In addition to the reminder messages it is more than welcomed for you to include discount coupons for the service. These coupons can be linked to your blog or website, so that the clients can make an appointment and to confirm their arrival.

Conclusion

To enumerate, automotive repair shops are faced with a great competition. Actually it was the great competition that has motivated many automotive repair shop owners to search for new ideas and tricks that will help them to attract new businesses and clients.

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