Truck decals, seems like people view them as one of two ways. Either they see them as glorified stickers or they are some complex form of vehicle enhancement. Well the truth is in the middle.
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Truck decals (or any vehicle) can be the basic bumper sticker:
They are also used for:
So truck decals can be those cheap kinds you get at the corner store or when you donate to your favorite politician. But they can also be of extremely high quality, able to stand all kinds of weather and abuse. Just imagine if a race car was on lap twelve and all their decals blew off!
But, the word ‘cheap’ is misleading. It also means inexpensive, as in doesn’t cost a lot but still maintains a good quality. Not all truck decals are made the same but in this article I will attempt to offer some tips, pointers, and general information regarding truck decals.
Truck Decals Used To Mark Or ‘Brand’ Your Vehicle
So what is meant by using truck decals to brand your vehicle? Well much like cattle were branded to identify whose cows were whose, business mark their fleets. It is a great form of advertising, and it works!
Adding truck decals to your vehicle not only turns your vehicle into a rolling billboard, it helps draw attention. You would be surprised at the number of people who will research a company based on the truck decals.
A properly and cleanly marked vehicle adds a level of authority and professionalism that a plain or painted vehicle can’t obtain. Truck decals can be printed in any color, size, and shape you need; from a simple decal to a full wrap.
So to get us started I am going to cover the benefits of adding truck decals to your fleet, or vehicle. I will cover some of the various options available with truck decals and perhaps even offer a few useful tidbits.
As you know, truck drivers are always on the go. So your truck decals really do serve a purpose. Everyone from New York to Los Angeles will get a chance to see your organization’s name and other information, depending on the size and scope of your truck decals.
You can add on there all the useful information about the company, like: phone number, web side, address and location. You can go even further by featuring your next project or the goal of your organization. The motto and the logo of the company are often seen on the sides of the trucks as well.
There are a several benefits to truck decals:
Basically trucks decals help draw customers, after all people are more likely to reach out to you if they are familiar with your company. Generally consumers go with the name they know. So if you have your fleet marked with truck decals, and you’re out on the road every day, think of all those potential customers!
It’s actually proven that truck decals increase the chance for potential customers by minimum 15 percent. I am saying all of this to say that it’s really how it works! I am starting from myself in this case; I always go with the company that rings a bell in my head!
Whenever I need to use a truck for something before I even go search online , first think that I do is think of a company name that I used or I am familiar with. Then I search online, check the safety rating, find the number and make the call.
If you see a nice vehicle and it is clearly marked you are more likely to have positive thoughts about the business. Advertisement is what sells these days!
But if you see a rusted unmarked vehicle, most people tend to have a negative impression. Though the later might be the true professional, first impressions count.
Think of the major carriers and what their truck decals look like. Or for that matter, take a good look at most police cars, they command respect just by their decals alone! A well marked vehicle sends the message that this company knows what it is doing and how to do it!
Companies spend fortune to make and build the brand and then another fortune to maintain them on the top. They invest in marketing, TV commercials and advertising on social media.
But the truth to be told you doesn’t always need to go with the most expensive ways. Truck decals are the perfect way to spread the word out there, and they do go cheap when you compare them with the cost of some of the other ways of advertisement!
I know I said this already, but slapping a few truck decals on your vehicles can do more for you than any other form of advertising. Think about it, who really listens to the radio or watches TV commercial anymore? Everybody listens to ITunes or fast forwards the commercials (unless it is during the Super Bowl and most small businesses can’t afford those costs). But you can afford to place truck decals on the sides of your fleet vehicles and trailers.
Trucks and trucker fashion is not same like it used to be back in the old days! We all seem to develop a syndrome for the need to be unique, so here is a perfect occasion that allowing us to do that. You can now be artistic and design your own truck decals and stand out from the crowd.
Well, you can hire a graphics team to create your stuff or you can purchase the programs and do it yourself. Technology has truly made experts of us all! But there are still a few things to consider when designing your truck decals:
First – Set (and follow) your goals
What is the point, the purpose behind your truck decals? Are you trying to at some character, or are trying to gain name recognition? Perhaps you want more internet traffic. Whatever the end result you wish to obtain might be you need to have it in mind when you dream up your truck decals.
What do you want your truck decals to say, and how do you want the message presented. Of course you want your name and contact info to be listed. Perhaps you need to have a list of your services and even a logo. It really just depends on you.
But keep it simple, easy to recognize and easy to remember. Think of Nike, we all know what that is for. But have you ever seen a commercial and two minutes later had no idea of what the product was or who was selling it? The same can happen with a bad truck decals design.
Second– Truck decals layout
Really there is no right or wrong way to lay the truck decals out. You’ll hear experts by the dozen throw out suggestions, much of it is good, but can be overwhelming as well. What is important is it get the message across, it’s easy to understand, and is recognizable.
Nothing is worse than to be that company that spent a fortune and had no one who knew what they were about. So keep this in mind before you whip out your Photoshop and start creating some complex awesome design of truck decals. There are those who will strongly suggest that you create your concept, but leave it up to the professionals to actually create it. Unless you are a true graphic artist you might want to heed this advice.
If you are going to rough a truck decals out yourself, make sure you either admit it is not to scale, or use a scaled down model of your actual vehicles. The reason being is a 2-D picture might look great but it may not look right when printed and placed on a 3-D object. After all there are numerous curves and such to the body of your truck.
Now there are numerous options you can use when dreaming up your truck decals. You can have it permanently affixed to the vehicle or temporary. Sometimes you might be using a rental, or have contract drivers who are only making this one run. They won’t need or want to permanently mark their truck with your truck decals. But you’ll still need to have them identified with your company during the contract. Meanwhile your fleet vehicles all need to be marked in a manner that doesn’t require constant touch up.
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