Why Your Existing Fleet Management System Is Not Good Anymore


All of us that are very experienced in the logistics and transportation industry are witnessing the huge adaptation of technology in the last 20 years. GPS made a huge debut almost 15 years ago and continued with small upgrades over the years, then we saw ELD coming, MacroPoint, and many other Fleet Management Solutions coming and all of them claiming to be the best and provide amazing added value to your business.

The fact is that over the last 20 years, the market is slowly oversaturating with tons of software choices. Thus, it’s not easy to make a decision about which fleet management software to buy/use because all of them are claiming to be the best and stressing the advantages and at the same time hiding the disadvantages.


Hey! I'm George J. Magoci and I will send you a FREE eBook where you can learn 100 Things To Know About GPS and Fleet Management.

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Exploring the market and deciding which Fleet Management Software to use is a process that can take months and many working hours which, if you translate into costs, means tens of thousands of dollars just for the exploration phase. Upon selection very often, we see that the decision was not good. Instead of selecting the perfect software for your business, you are selecting the one that is the least bad. Therefore, I wanted to explore this topic and share firsthand what you can do to avoid these mistakes.

Packaged Software Is Out of Date

The only perfect software you can find is the one that adapts to you. No matter how big the company providing the software is or how fancy their name sounds if they can’t make their solution perfectly tailored to you then this is not going to work in the long run.

Pre-packaged solutions offered by some of the largest vendors on the market providing off the shelf solutions hope that they can help your needs. How can a GPS and Fleet Management solution be the same if you are having a dry-van or reefer trucking company? What if you are in the services and city delivery business? You don’t have the same needs as long haul road trucking company.

Those pre-packaged solutions are covering some basic needs for your business but they are not unlocking the true potential your company can provide and for that reason, whatever the price you’re paying it’s too much.

Your Business Is Evolving So Should Your Software

Your business is constantly evolving so should your software. If you are in the business for 5+ years you can see how the market is changing so quickly that having company organization and software that supports it is becoming a matter of staying alive not a matter of making extra profit.


Hey! I'm George J. Magoci and I will send you a FREE eBook where you can learn 100 Things To Know About GPS and Fleet Management.

Free ebook

ELD, driver shortage, Amazon, equipment prices constantly going up are all forcing transportation companies to make more money out of the existing revenue and gain some competitive advantage that will allow them to stand-out in a highly competitive market with more than 1,2M transportation companies in the US only.

So finding the perfect software is not easy simply because you don’t know what is the software you are going to need 3 years from now. If you are searching for the one that can satisfy your current needs then you are already late. Customization and adaptation are magic words today.

Your Customer and Your User Are Not The Same People

There is a huge difference between these two people and it’s time for you to start understanding this. So how are they different?

Let’s take an example of Coca-Cola that can be your customer and main client in your company responsible for the majority of the revenue your business generates.

However, a warehouse Manager working in Coca-Cola Warehouse in Atlanta, GA is your main user. If your software can be or has the potential to customize some reports or pro-actively provide real-time tracking of the shipment then your user will be happy. If your software is helping your user to perform better, faster, and more efficient in his job then you’ll have a free ambassador of your business.

Customers Experience is Becoming More Important Than Ever

This champion will favor your company over any other and you’ll soon become the preferred partner. Not because they like you, they will just follow their need to perform better, faster, cheaper and you’ll be the company that makes that happen and provides added value. Listen to your users, talk to them, and deliver them what they need. If you can solve their problems, they will love you forever.


Hey! I'm George J. Magoci and I will send you a FREE eBook where you can learn 100 Things To Know About GPS and Fleet Management.

Free ebook

Making a full circle and start thinking from a user perspective can be super-helpful. Think about this and ask yourself – is your user now having any interaction with your company and are you helping them at all. Turning your software into a relationship-building system can be of great help for future company growth.

Easy to Use Without Training Required is a Must

As we are all experiencing rapid changes in today’s business and we learned that software should be the one to follow the changes as well – ease of use is also becoming more and more important.

We all remember days when getting new fleet management software meant a lot of onsite training that you were charged thousands of dollars. Over the last 10 years, there was no change except that onsite training was replaced by online training sessions that would usually result in the constant need to call customer support.

What is becoming crucial is that no company or business can afford huge onboarding and training procedures and costs related to those procedures. Ease of use and top-notch UI and UX are becoming a minimum service level. Users need to be able to start using the software in full capacity at day one and can’t expect that training will be provided. Lack of great people on the market is forcing the companies to have solutions, procedures and IT systems that anyone can use, since highly skilled workers are harder and harder to find these days.

Custom Features Are Now Mandatory

Every business is individual and there are no two persons running the company in the same way. That is also the reason we can all see people operating in the same industry achieving different results.

Days, where you could have high margins and high profits, are over. Transportation and logistics are becoming industries where profitability is going down and if you want to make the same amount of money as 20 years ago, you need to have double the fleet.


Hey! I'm George J. Magoci and I will send you a FREE eBook where you can learn 100 Things To Know About GPS and Fleet Management.

Free ebook

Alignment between company and Fleet Management Software can be crucial to maximize the fleet efficiency and squeeze additional money out of existing revenue or increase the revenue per vehicle/month.

Some of the possible custom features:

Fuel Purchase Routing provides you with information on where to buy the cheapest fuel on the route according to your fuel card setup by having in mind possible discounts, taxes.

Tracking ID allows your business to have a custom shipment tracking solution only available to the largest companies like UPS, FedEx, and USPS.

Pick Up/Delivery alerts allow your users to know 120 minutes before delivery so that they can prepare and speed-up the pick/up delivery process.

Driver incentivizing allows to reward and stimulate safer driving behavior and reward them with perks for accurate pickup and delivery or proper paperwork management.

Racing inspired and proven technology for remote vehicle diagnostic allows over the air telematics where you can check and inspect each vehicle condition without leaving the office.

Financial ROI Needs To Be Visible from Day One

Most of the companies operating in this competitive space of Fleet Management Software are providing quite vague estimates of ROI. ROI needs to be clear and CFO in each company needs to be able to see the clear value as of day one.


Hey! I'm George J. Magoci and I will send you a FREE eBook where you can learn 100 Things To Know About GPS and Fleet Management.

Free ebook

Statements that are on the border of possible but sound really cool actually don’t get anyone excited anymore. Math is clear nowadays. If your customer wants fuel purchase routing and owns a fleet of 200 vehicles, customization ROI needs to be visible immediately. No one has years to wait for a return on investment. The market is so competitive that profit needs to come immediately.

Next Step – How To Make The Move You Need

We at Fueloyal take pride in developing custom solutions for many of our clients keeping their business up to date and ready for future challenges. Our custom solutions department is working hard every day to bring more value and benefit to our customers.

Making a shift from one software provider doesn’t have to be a hassle anymore. Prices are going down and some custom solutions will be tailored for you but in addition, cost 50% less than what you are paying now.

If you are using some of the packaged solutions provided by some of the “me too” vendors please reach out to us as we’d like to listen to your business goals and objectives and see how we can help you achieve them.

Remember that if you are not staying up-to-date with technology your competitors will. My name is Kevin D. Coppolino and please feel free to reach out to me at kc@fueloyal.com with any questions or to schedule a free consultation call.



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