Trucking business is a big cake and you want piece of it. Your determination is great, but unfortunately not nearly enough.
There are many things to be considered before starting your own trucking company. Dealing with competition, costs and cash flow is something you’ll get on regularly basis. Other struggles will come along the way.
Can you manage all this and is it worth it?
But firstly, increase your knowledge about the industry, legal issues, and some other bits and pieces.
Shipping industry is huge. The extract from ATA reports for 2014 will give you the idea:
To get the wider picture, look at the snippet of uShip’s infographic about trucking industry in USA referring to 2013.
American Truckers Association’s Truck Tonnage Index is probably the best measure for shipping activity. It shows gross tonnage of goods or cargo shipped through motor carriers.
You can see that growth is mostly slower in first half of the year, but in third and especially in last quarter it’s rapidly increasing. It’s the case in most of the seasons.
Expect rising in coming years.
Last year, ATA Senior Vice President and Chief Economist Bob Costello said:
“We continue to see growth for the entire freight economy – but we also see that trucking will maintain its position as the nation’s dominant mode of freight transportation”
GE Capital’s survey from june 2015, is showing that more than a half of trucking business leaders were expecting industry expand.
According to ATA “U.S. Freight Transportation Forecast to 2025”, the overall freight tonnage will grow more than 23 percent from 2013 to 2025.
More ATA’s predictions include:
In USA, every state has a website about commercial transportation, with updated information about licences, taxes, safety and other requirements. So visiting your state’s transportation website is a must-do activity.
Also, FMCSA offices will help you to meet the regulations.
Depending on your type of trucking business, SBA are highlighting these regulations as especially important:
One other thing to have in mind is a written contractual agreement . With it you should especially consider terms that can have more than one meaning. Define them and discuss with your customers before you sign anything.
Finally, compliance professional is the best option for meeting all requirements
Basically, two most commonly used ways are:
In first option, instead of employing drivers you have subcontractors. It’s a much cheaper considering cutting down insurance costs, required equipment etc. However, you’ll have very little control over the drivers.
On the other hand, with your own equipment and employed drivers, you are running your business and have full control over the operations. Investments are required, but final results will depend mostly on your work.
This is where you will invest the most. Very soon, you’ll get yourself into one standard dilemma: to buy or to lease the truck.
It’s hard to tell what is better alternative. It really depends on your position. Maybe, this brief comparison will help you in making decision.
Buying vs Leasing trucks:
So, what should you do?
If you are still undecided, get help from CPA/PFS. In fact, this is probably the best way to reduce risk of making wrong choice. Their services costs, but it will cost you much more if you pick an alternative which you can’t deal with.
Every year you will be selecting the company and the policy to insure your vehicle. Narrow your choice to companies specialized for truck insurance, and if possible find specialists for your niche.
Once you’ve selected few options, compare them using reports from National rating agencies like The AM Best Company, Standard & Poor, Weiss Research and others.
What about coverage?
Basic coverage include collision coverage (covers the costs of other vehicle from accident caused by your fault) and comprehensive insurance (covering the costs of repairs on your vehicle)
Specialized Coverage means choosing coverage for various of scenarios that could involve your vehicle.
Cargo insurance cost depends on the value of the property.
First of all, truckers have right to work safe. Occupational Safety and Health Administration (OSHA) regulate workplaces where truckers deliver goods. Employers have to provide safe and healthful workplace.
For any doubts and questions, you can find and contact OSHA Offices in every state, or simply call 1-800-321-OSHA (6742).
Getting started and finding first loads
Now that you have made up your mind, it’s time to start your own trucking company.
For starting trucking business from home, choose limited liability company to avoid all the formalities. We are suggesting these 10 Steps to Starting a Business that will help you to prepare and manage your business.
When finding first clients, new trucking companies are often using free load boards. Don’t forget that this can be only short-time solution. You’ll have to bid very low prices, with mostly one-off loads.
To track down your customers, use digital marketing strategies:
Send e-mails. Find a mailing list of companies from your niche. This is a constantly growing process. Bigger mailing list means better chances to get customer. Keep sending them creative offers including discounts and other benefits but be careful to stay out of spam.
Create social media campaigns. Twitter, Facebook, LinkedIn etc. are all powerful marketing tools. For low costs, you can track influencers, business owners and generally all people relevant to your business.
Make online ads. Paid online advertising allows you to show your offers exactly to potential customers. It’s happening when they are looking for services using search engines like Google’s.
You can do all mentioned marketing activities by yourself. Still, you will save time and energy, but above all, you’ll get much more conversions if you hire someone specialized for online marketing.
How do you plan to get into business? Have you already started? Where do you find clients? Share your thoughts, recommendations and experience.