Trucking industry infographics can be such a great tool for expressing ideas and sharing information. Yet there are still people out there who really don’t know what infographics are. Nor do they do how they can assist your company in sharing information, vision, or reaching new customers.
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So let’s start with the basics, what are infographics? They are an informative and entertaining way to express a complex or lengthy concept. In doing so the infographics uses a combination of words and images to help get their point across. So instead of a lengthy article (like this one), the reader gets to learn through visual images, further enhancing and developing the idea.
You have heard the old saying “a picture is worth a thousand words”. Well then the average infographics is worth 10,000 or more! They usually use a flowing format that helps guide the reader from one key point to the next. A good infographics is like a ‘PowerPoint’ presentation without having to hit, next, next, next. Much like the hieroglyphics of ancient Egypt moved the reader from one image to the next, while expressing an idea, do modern infographics.
Now there are some discussions regarding how the infographics should be used. They also debate on the different formats used to make them. But everyone agrees they are a valuable tool regardless what style you use.
Just try to keep the images appropriate to the tone of the massage you’re wishing to get across. As an example, don’t use silly cartoons while trying express a serious topic. With that said, here are the more common infographics formats:
There are a few other styles of infographics which are used. As you see here I listed 5, some say there are as many as 10 different types. A couple of the additional styles include “How to (the steps to involved)”, “Comparison (this compared to that)”, and “Location (Chicago is this and this)” just to name a few. These are fairly self-explanatory but remember you can even combine styles as long as you don’t lose your message or confuse your target audience.
For example you might be creating a “How to” infographics. The topic might be building bird houses. So, you could give the steps involved, while at the same time comparing American styles to European. Or go over the use of glue versus nails versus screws.
Regardless which style you go with, there are a few things to keep in mind. All Infographics are made up of three key parts, the visual (color, images, etc.), content (information, stats, points), and knowledge (the actual facts). So keep that in mind when designing, or commissioning, trucking industry infographics.
A few other things to remember is that your infographics need to express the idea or message as clearly as possible. Being creative and abstract is part of the artistic process, but if you overdo it you’ll lose both the message and your audience. So try to stick with your message while at the same time capturing the reader’s attention.
So now what are some tips to get your out and read? Well, to be honest like everything in life there is no one correct answer. It really depends on the message and who you are trying to reach. There are numerous infographics out there on TV and the web. Go to Facebook, LinkedIn, Twitter, or any other social media site and you’ll have plenty examples. Some are examples of how to create good infographics, while others are examples of how not to create them.
So here are few simple tips to follow:
Well hopefully this has given you a better understanding of infographics and how they are used. When creating them you learn there are numerous concepts and ideas so go with what feels best to you. The only point I will stress is that they are meant to be informative and easily understood.
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