Vacuum truck is type of equipment that is specialized for dealing with different kinds of fluids like waste water, sewage, septic tank fluids etc. The primary purpose of a liquid vacuum truck is to transport fluids and sludge waste to specialized disposal sites and companies.
Starting and growing a business is challenging, but the advantage of a vacuum truck business is that the services you can provide are easy to communicate with your potential customers. There’s always a market for them. And you already have a company, there are a lot of ways for vacuum trucks to expand your business. The challenging part is differentiating yourself from the competition, winning and retaining your customers.
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I’m going to walk you through several steps you can take in order to improve the chances of promoting your business better, earning your client’s trust and being successful.
First thing you need to do once you decide to get in the vacuum truck service industry, is to find out what vacuum trucks are used for, which possible services you can provide and if there is already competition in the market.
Vacuum trucks can be used for several purposes, some of those are:
Once you identified you competitors, analyze them. Analyze which companies focus on servicing businesses, and which on individuals. Find out what services they offer, at which prices, are there any special deals and other benefits they add in order to sway customers. Find out if they use the newest trucks.
After you get all possible info you can, compare your truck and business model to your competition and think about what could you offer more or do better than them. Find your selling point and work on enhancing it.
Identify your advantages over your competitors’ and use them to attract customers. Then, deliver what you promised, and more, in order to keep them.
Another big decision you will face is whether you should buy or rent a vacuum truck. First of all, you need to take a look at the most important factors: your financial situation, cost of ownership vs. cost of buying, length of projects or job frequencies, Equipment availability & usage and fleet management and inventory. Analyze each of them and consider the pros and cons of each solution.
If you are starting a new business, plan to focus on one service, have plenty of long-term contracts aligned, and have the finances to buy, than perhaps you should go on and do it and avoid monthly over-payment for rentals. You will have your own vehicle whenever you need it, and all associated costs you have will be towards your own property, your own business.
But if you have versatile projects in line, and plan to widen the scope of your services with several short-time projects, and don’t have the finances, you should consider the pros of renting. Another option to look at is leasing vs. buying, depending on what suit you better.
Always aim to find the right balance between buying and renting. Choose whatever makes the most economic sense to you. If you know you are going to get your money’s worth out of vacuum truck, then go ahead and buy one. But if there’s at least one reason that makes you unsure, it is probably best to rent.
Being a strong and good reputation and visually recognizable business is one of the best and most important things you can do. Building your business’s good name and reputation will take time, but I promise I will be worth it.
Make sure to provide top-notch services, and design a look for your truck. It is important to have a distinguishable vacuum truck so people will know it is you who is doing a great job in their neighborhood. You don’t necessarily need to repaint the truck. You can make is look fun and interesting using stickers.
Use a big one with the name of your company and a phone number they can reach you at. Include website information and email address. It’s important to include all contact information you have because your vacuum truck is your biggest moving ad. As time goes by, and you form relations with other businesses, ask them if they would like to advertise them self on your truck as well. Any type of testimonial for a job well done is worth displaying.
In today’s online-connected society, it is of paramount importance to create a strong web presence. Not having a good website, not being online is almost like sabotaging your own chance of greater success.
A lot of people like to browse for products and services from the comfort of their homes, so make sure that when they search for septic emptying, sewer pipe cleaning or catch basin cleaning they can find your vacuum truck business among the web search results.
The people who are looking for vacuum truck services need only a little nudge to order your services. That means you need to create a clean, simple website that clearly states the nature of your business, the services you provide along with prices. And last but not least, up-to-date contact information such as phone numbers, email address, location. Do not include too many technical detail cos it might be confusing. You can include photos and videos of before and after a job to showcase your work. Once you peak your visitor’s interest and get a phone call you will have the chance to discuss the job and negotiate prices.
Established businesses are not recognizable only by their truck, but also by their drivers. The impeccable work ethics should be displayed by all employee, no exception.
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