Just keep it simple, and remember that truck drivers are just like the rest of us. That is to say, truck drivers are discussing the issues that are relevant to them on social media.
Moreover, the statistics show that the audience of drivers on Twitter, Facebook, and YouTube channels is growing day by day.
Tip: When hiring the right OTR truck driver never ignore building a targeted audience.
The best way that trucking companies can build a targeted audience is through getting involved in a couple social media channels. Never let yourself get behind the competition.
Thereupon, when hiring the right OTR truck driver with the help of social media, you should know that is you are not targeting the audience well enough you won’t be generating applications from quality drivers.
Hiring The Right OTR Truck Driver Tip No.3: Find and Present What Makes Your Fleet Amazing
What makes your fleet amazing is, in fact, the thing that will attract and bring the right OTR truck drivers to your trucking company.
