In order to reach this goal, you need to have objectives like:
- Increasing annual sales by 10 percent in your logistics company;
- Landing 3-4 new accounts each month;
- Finding a new operating facility that decreases your rent by $300 a month;
- Cutting monthly utility bills by 20 percent, etc.
Maintaining profitability means making sure that revenue stays ahead of the costs of doing business. You should focus on controlling costs on production as well as operations, and in same time maintaining the profit margin on the sold products in your logistics company.
Customer Service
Good customer service helps you in keeping your existing clients and gaining new clients for your logistics company. In same time it will generate repeat revenue. Keeping customers happy should be one of the main goals and objectives to any business including a logistics company.
The goal of providing customers with great customer service involves the ability to handle a business’s transportation and logistics needs in an efficient manner.
To that end, the logistics company can do a lot about it! To meet customer service goals, objectives could include:
- Increase distribution centers (in different geographic areas) to respond to customer’s needs;
- Manage customer feedback, such as complaints of damaged goods, and correct deficiencies in the process that caused the problem;
- Customer service objectives could include reducing complaints by 50 percent in a year;
- Improve resolution times to customer complaints to a minimum of one business day;
- Increase the number of your customer service staff (example: from one to three workers by the end of the year);
- Create and implement a policy where customers are guaranteed to receive a return call back, before the end of the working day.
Retention
If you are experiencing a problem with employee turnover in your logistics company, then one of your primary goals and objectives should be to improve retention. You have to find the way to make them want to stay with you!
To make this goal specific, you could measure the current turnover rate, like one employee in five leaves after three months, and then double this figure to six months.
In order to meet this goal, you can have objectives like:
- Implement a training program that details new-hire activities for the first 3 months on the job.
- Conduct one-on-one weekly meetings with your employees. With these meetings you will build rapport and find out what’s on their mind.
Maintaining a productive and positive employee environment improves retention!
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Employee turnover costs you money in lost productivity and the costs associated with recruiting.
Furthermore, you will have additional costs for constant employment advertising and paying placement agencies to find staff for your logistics company.
Industry Awareness
These days of age it’s all about good reputation. It’s all about word to mouth and what other people think about your logistics company.
You need to have a good marketing plan in order to bring your name out there. A logistics company must earn trust and solid reputation in the trucking world, in order to gain and retain costumers.
After all, this is very competitive industry, so if you want to be known for your outstanding services, you better make sure that you are well presented to the market and your logistic company is always on the top.
Companies can specialize in the logistics for an area of the market like example: truck batteries manufacturing, to establish itself as an expert in the field. The logistics company can become knowledgeable in the details of transporting and warehousing the delicate equipment and parts such as the truck battery.
Continuous Improvement in Your Logistics Company
Once you raise the awareness that you are out there, and you promise the best services, you need to work on keeping that promise and constantly improve your offerings.
A system of continuous improvement can very much help a logistics company to set objectives and achieve its goals. The continuous improvement system can seek ways to reduce costs, eliminate inefficiencies and constantly improve customer service.
Logistics company goals and objectives play a big role in maintaining the profitability of the company.
Just like every intermodal tracking company main goal may be to recruit the best drivers out there, the logistics company main goal should be about the same. They need to hire the best employees in the field! This same thing goes for the companies that deal with local or OTR trucking.
One thing is sure though, and that is the fact that every logistics company goal must be centered on the need to meet customer expectations.
Growth of Your Logistics Company
I am assuming that one of your main goals is to grow your logistics company operation, and if its not, then you should definitely put it as a goal on your” to do list”.
Growth is planned based on historical data and future projections. Growth requires the careful use of company resources such as finances and personnel.
If you own a logistics company in one area/ town only, your goal might be to open two more locations within a few years period. If that case, your objectives could include scouting a new city once each quarter.
Efficiency
Efficiency in your logistics company is a key point that will lead you to your success. Greater efficiency in a logistics company results in reliable service and increased customer satisfaction.
For that reason one of your goals should be to become more efficient in your business operations as a way to increase productivity.
In effort to improve efficiency, you can set a goal of increasing shipping times from four days into three days needed. In order to meet this goal you can try to find a new shipper or have units ready to ship before 10 a.m.
